These are some early layout sketches that I did in order to visualize the poster design and to try find the look that I was aiming for. I think even at this early stage I was sold on the idea that the body text had to be small, precise and easy to read, leaving room for the rest of the poster to be more creative. I also found it interesting to see how the illusion type would come together. These early sketches show me playing with sizes before I had worked out how it would all actually come together. One thing that I did know was that I wanted each poster to be the same dimensions, so the illusion would be large on some and small on others.
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